Trade Show Newsletter September 2023

While virtual trade shows ruled the roost during the COVID-19 pandemic, the stunning resurgence of physical events has ascertained their worth since then. The one-to-one interaction in a physical environment is what makes offline events one-of-a-kind.

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However, as consumers and their preferences have significantly changed in the last few years, exhibitors need to plan the event as per the latest trade show trends. Here’s our September 2023 newsletter with some of the most noteworthy updates to help you plan better-

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ANDMORE’s Atlanta and Las Vegas Markets Summer Edition a Big Hit

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ANDMORE organizes multiple décor, home, and gift exhibitions across the US. The latest edition of its Atlanta and Las Vegas Markets, held from July 11-17 and July 30-August 3, respectively, delivered impressive and impactful results.

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The Atlanta event was attended by buyers from over 50 countries and featured 5,000 brands and over 1,000 showrooms. The Las Vegas Market boasted over 1,000 suppliers and 3,000+ product lines, including decor, furniture, gifts, and more. ANDMORE believes its omnichannel strategy combining physical events with digital channels has played a valuable role in making these events a success.

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[READ: 5 Digital Marketing Strategies to Promote Your Booth at Trade Shows]

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Experiential Elements Attract Visitors at InfoComm 2023

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Held from June 10-16 in Orlando, Florida, InfoComm 2023 witnessed a strong uptick in the number of exhibitors and attendees. One of the event's highlights was using experiential components to attract and engage the attendees.

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For instance, the event featured “The Unreal Ride”- a virtual experience by Vú, MRMC, and Unilumin that allowed the visitors to experience a combination of digital and physical worlds in a Jeep ride. The latest interactive displays responding to gestures and movements also wowed the attendees with innovation and creativity.   

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Summer Fancy Food Show Records Double-Digit Rise in Exhibitors and Registrations

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The 67^th Summer Fancy Food Show by the Specialty Food Association (SFA) was held from June 25-27 in New York. The sold-out event attracted over 3,000 specialty food and beverage industry professionals and recorded 20% higher registrations compared to 2022.

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Held at the Javits Center, the event was spread over a floor space of 300,000 square feet, a year-on-year rise of 23%. The event was attended by global exhibitors who showcased their products and services in over 40 categories. In 2024, the winter edition of the event is scheduled from January 21-23 in Las Vegas, and the summer edition will be held from June 23-25 in New York.

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PCMA Event Design Research Inspires NatCon23’s New Show Floor with a Play Area

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A recent study by the PCMA Foundation, Corporate Event Marketing Association, and Marriott International suggests exhibitors design play-first spaces to attract and engage the attendees. NatCon23 was one of the first events to embrace the research findings and had an exclusive play area for its May 1-3 event at the Los Angeles Convention Center.

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The play area featured a variety of games like air hockey, pinball, video games, and more to ensure attendees have a fun and memorable experience at the event. Exhibitors looking to stand apart from the crowd can deploy an interactive digital trade show game to leverage this growing trend.

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[READ: Attracting Audiences to Your Trade Show Booth with Games- 11 Steps]

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Succeeding at Trade Shows in 2023

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Physical trade shows are back in trend, and it is high time you start leveraging them to grow your business. When planning your exhibit, keep these latest updates in mind so that the outcome aligns with the expectations and needs of your audience.

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If you’re looking for ways to add some spark to your booth, our interactive and engaging games can help. Audiencegage offers a wide range of customizable trade show games to support exhibitors with their event objectives. Contact us for a free demo and learn more about how we can help.

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